e likely to publish MTM as they have published a couple of magazines already that are more than just music, but include lifestyle as well. The reason why they would also produce mine is because the magazines they produce at the moment such as mojo, are aimed at specific genres such as classic rock for mojo. where as my magazine is not focused on a genre but a age group of the youth. this would include all music genres such as house, dubstep, hip hop and rap to genres such as rock and indie. This would create a lot larger target audience and potential readers for the magazine. A company like Bauer would like the opitunity to publish a magazine with such a large potential audience and large potential income that may come from it.
Wednesday, 17 November 2010
Institutions
My magazine would most likely want to be printed by a mainstream comany. this would help the magazine to get into the market quicker and get sold in well known shops such as WHSmith. Being Printed by a bigger compnay would mean selling some of the media rights of Music to the Max. This would mean that i would lose some of the profits the magazine would make as well as some of the editorial rights. But through this i would make more money as the magazine would have a higher chance of being sold and would also create money through advertising in the magazine. How ever such things as advertising would mean less room to include information for the reader. therefore going with a major company instead of self publishing would result in more likely response of focusing on the profit that the magazine makes rather than what the readers want to read. But to be able to supply the reader with the magazine and to get it out there magazine would need backing and help to provide it. being published by a major company would also help as the magazine could run at a loss in the first year with out a worry while it gets a audience. Because the company will be able to cover the loss, as the magazine once it picks up will payback more than the loss they incountered. such companys as IPC would not publish my magazine. This is because they already contain large music magazines such as NME. which is already aimed at the youth culture and rock. Bauer Media Group already has the magazine Q, which is simular to MTM. Bauer also publishes Mojo magazine which is also simular to Q and MTM as they all focus on lifestyle and music. Bauer would be able to provide the advertising for the magazine and help with advertising the lifestyle of the reader. Bauer would b
e likely to publish MTM as they have published a couple of magazines already that are more than just music, but include lifestyle as well. The reason why they would also produce mine is because the magazines they produce at the moment such as mojo, are aimed at specific genres such as classic rock for mojo. where as my magazine is not focused on a genre but a age group of the youth. this would include all music genres such as house, dubstep, hip hop and rap to genres such as rock and indie. This would create a lot larger target audience and potential readers for the magazine. A company like Bauer would like the opitunity to publish a magazine with such a large potential audience and large potential income that may come from it.
e likely to publish MTM as they have published a couple of magazines already that are more than just music, but include lifestyle as well. The reason why they would also produce mine is because the magazines they produce at the moment such as mojo, are aimed at specific genres such as classic rock for mojo. where as my magazine is not focused on a genre but a age group of the youth. this would include all music genres such as house, dubstep, hip hop and rap to genres such as rock and indie. This would create a lot larger target audience and potential readers for the magazine. A company like Bauer would like the opitunity to publish a magazine with such a large potential audience and large potential income that may come from it.
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